I turn beauty product launches into premium, collectible campaigns that stand out and get shared.

WHAT I DO

Illustration-led visual systems for scent, beauty, wellness, fashion, travel, pop culture, gadgets, and other premium brands that cater to the feminine audience.

I’m Amber Lim Shin, award-winning designer and illustrator with 5+ years experience and a background in Communication Design from Pratt Institute. My work has been recognized by GDUSA awards, Packaging of the World, Ilustrofest, and the Association of Illustrators. My work sits between branding and illustration, with a focus on helping beauty brands create campaigns that stand out and get shared.

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SELECT CLIENTS

Selected Work

2026

Campaign

Bloom with M.A.C

A set of speculative illustrated ad posters for M.A.C Cosmetics, celebrating diversity in femininity and an unflinching personal style.

2025

Campaign

Small Stick, Big Charm with Pocky

A humorous speculative Valentine's Day ad campaign for Pocky, the Japanese stick snack that has captured hearts and bellies wordlwide.

Services

✻ Visual Campaign Development

✻ Packaging and Limited Edition Concepts

✻ Social Content System

Process

01 Discover

We start by understanding your market, audience, and goals for the campaign/project through a call. A creative brief is finalized.

01 Discover

We start by understanding your market, audience, and goals for the campaign/project through a call. A creative brief is finalized.

01 Discover

We start by understanding your market, audience, and goals for the campaign/project through a call. A creative brief is finalized.

02 Concept

We craft the story and define the visual direction. I will prepare a proposal deck and you choose which concept to go with.

02 Concept

We craft the story and define the visual direction. I will prepare a proposal deck and you choose which concept to go with.

02 Concept

We craft the story and define the visual direction. I will prepare a proposal deck and you choose which concept to go with.

03 Develop

Upon your approval, the concept is expanded into campaign visuals, packaging, or content systems you can actually use.

03 Develop

Upon your approval, the concept is expanded into campaign visuals, packaging, or content systems you can actually use.

03 Develop

Upon your approval, the concept is expanded into campaign visuals, packaging, or content systems you can actually use.

I turn beauty product launches into premium, collectible campaigns that stand out and get shared.

I turn beauty product launches into premium, collectible campaigns that stand out and get shared.

I turn beauty product launches into premium, collectible campaigns that stand out and get shared.

Illustration-led visual systems for scent, beauty, wellness, fashion, travel, pop culture, gadgets, and other premium brands that cater to the feminine audience.