Bloom with M.A.C

2026

Campaign

Speculative Project

MAC's branding is bold, editorial, and experimental. In line with this, this illustrated campaign focuses on diversity and an unflinching personal style. Flowers were used to bring out femininity while complementing three essential lipstick shade categories: Peachy nudes, classy Reds, chic purples. It doesn't give Pinterest-pretty, but rather fashion meets attitude.