Small Stick, Big Charm with Pocky

A Valentine's Day ad campaign for Pocky, the Japanese snack that has captured hearts (and bellies) worldwide. I went with characters from Japan's Edo time period (1603 – 1868) to reflect "simple and timeless romance", reminiscing a time of good art where life was not driven by swipes, scrolls, and likes. Pocky's slogan is "Share Happiness", and this couple shares sweet and spicy 😉 moments through a simple Pocky stick.